(red)emption

December 8, 2006


something seemed a bit off to me as i started hearing the buzz about the product (red) campaign celebrities like bono and oprah are backing.

at first i was really impressed that companies like gap and apple were getting involved in aids awareness… so i admit that i even made it a point to check out the new clothing line at gap to see if there was anything i wouldn’t mind buying. but then i realized that this line was quite a bit more expensive than most of the clothing in the store. hmmm…

and even more ridiculous i might add, was that apple was getting in on this product (red) campaign by selling a red ipod nano for $199, with $10 of the proceeds going into the global aids fund. $10 dollars. that isn’t even 10% of the cost. but i had to applaud them for at least getting out there to do something about this. to get consumers involved somehow.

anyways, i found out about an effort a local vancouver blogger has started and he had a good point about this campaign:

Here’s the part with which I’m having trouble. I hate it because it’s a sad commentary, a mirror if you will, reflecting the reality of our culture back to us. The currency of the Kingdom is love. The currency of this material, self-centered culture is “stuff.” Bono is brilliant as he has realized this, and knows we will not give out of love. HIV/AIDS is killing people in numbers too horrible to give voice to. And while this troubles us, it apparently doesn’t trouble us enough to give out of love. The brilliance of Product (Red) is that it will get the money out of us anyway. No love? Fine, then we’ll appeal to your need for the other currency, for stuff. Want a new Gap shirt, and a trendy one at that? Great. Here you go, and by the way, a couple of bucks will go to life-saving drugs.

so, that $10 you would be donating to the aids fund from your purchase of the $199 nano? go ahead and just give it (this fundraising effort is CAD which is even less for Americans, approx. $8.50 USD) to the Stephen Lewis Foundation fund that Mike has set up on his site.

this foundation helps to ease the pain of HIV/AIDS in Africa at the grassroots level. It provides care to women who are ill and struggling to survive; assists orphans and other AIDS affected children; supports heroic grandmothers who almost single-handedly care for their orphan grandchildren; and supports associations of people living with HIV/AIDS.

So far over 450 people have contributed (the goal is 1,000) and i know most people who are reading this can afford to go with out a couple coffee beverages for the advancement of this cause.

as mike said, the currency of our kingdom shouldn’t be stuff.

start rant.

i think i am going to have to do a bit of self-rennovation as i am constantly realizing how much consumerism is a part of my life. selfishing i don’t want to think about it. but i can’t deny it. i am also discovering the dark side of various entities. i can’t deny that starbucks is ripping off ethiopian farmers. that certain companies i like are outsourcing jobs to people in other countries so they can pay people less for their labor. as a christian, i am trying to figure out how to respond to these things. it seems like no matter what i do, i somehow contribute to the demise of those in poverty.

end rant.

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3 Responses to “(red)emption”

  1. Mike Says:

    Thanks for the link Lacey!

  2. Herschel Says:

    wow thanks for bringing attention to this new campaign

  3. HIV+DaveyBoy Says:

    Great they (Oprah and celebs) are helping so much with the fight against AIDS, they have the media power to do it!

    I try to help (low budget) as much as I can with support & info websites (like http://www.HIV-Chat.org for live chat support), currently over 10,000 registered members.


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